Levi’s Packaging Redesign:
POS, Packaging system & hangtag design. Photography art direction.
Complete redesign and overhaul of Levi’s pos and packaging/hangtag system. Strategic goals were to keep system modern, but with a nod to Levi’s deep 140 year heritage as the inventor of the blue jean. Challenges were to message and differentiate between different consumer segments while a unified look and feel. Original photography, branded identity and custom typefaces.
Photography: Nathaniel Goldberg.
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