Google Store Logo Design

Google reached out with a project - to design a logo for the new Google Store experience at
76 9th Ave. I designed three logo variations to work with the existing brand and sub-brands.
After general design, the logo was tested and refined to make sure the typography and design stood up to every use case scenario. Usage guidelines were also created for ideal logo application.
In all three variations of the logos were developed and as well as versions of these for optimized reproduction on screens and in 4 different sizes for print applications.



+ M O R E

Simon Spring Luxe 2022Campaign to promote luxury offerings at SImon Centers

The Shops at Crystals 2021Video campaign for the only all-luxury mall located in Vegas

ANN TAYLORBrand Overview

SUPREMEBrand Overview

SIMONBrand Overview

CALVIN KLEINBrand Overview

SEPHORABrand and design work for Sephora


MICHAEL KORSBrand Overview

LEVI’SBrand Overview

EiR NYCBrand Overview

BCRFBrand Overview

SHINSEGAEBrand Overview

LE BOOKBrand Overview

KIEHL’SBrand Overview

TUMIBrand Overview

FOOTLOCKERAd campaigns and designs for Footlocker

Steven AlanEarly work - ads and publication for Steven Alan

StüssyBrand Overview

Simon Luxury Spring 2016Luxury Marketing  for Simon Properties.  Photography by Daniel Jackson

Le Book Connections IdentityGraphic Identity for Le Book Connection. The tradeshow for the creative industry.

Simon Luxury Fall 2018Luxury Marketing for Simon Properties.  Photography by Karim Sadli

Spike Lee x Le BookConcept, art direction and design for a Spike Lee edition of Le Book's creative resource directory

Simon The Domain CampaignAdvertising and branding campaign for The Domain, Simon Properties’ premier Austin shopping destination.

Simon Desert Hills Premium Outlets CampaignAdvertising and photographic campaign for Desert Hills Premium Outlets  Photography by Beau Grealy

Kiehl’sArt direction and packaging design for Kiehl’s

Simon Beauty WeekAdvetising Campaign Beauty Event

Simon Properties - The EditExperimental Retail Brand for Simon Properties. Logo & Branding.

The Shops at CrystalsVideo campaign for the only all-luxury mall located in Vegas

SEPHORA BrandingBrand and design work for Sephora

Le Book 2015 – Diplo X MaripolArt Direction and Design for Le Book's NYC edition of their creative resource guide. Featuring an edit of famed artist Maripol's iconic polaroids by DJ and music producer Diplo.

Simon Premium Outlets Back to School 2018 CommercialSimon Premium Outlet’s favorite shopper Katie helps the kids get back to school looking good at up to 65% off. Director:  Aleysa Young

Simon Marketing 2019Marketing Photography for Simon Properties.  Photography by Nagi Saki

Supreme Ad CampaignAdvertisement for Supreme Skateboards. Portrait of Biggie Smalls composed of punk flyers.

Simon Luxury Fall 2016Luxury Marketing  for Simon Properties.  Photography by Daniel Jackson

Ann Taylor Summer 2013 CampaignThe Ann Taylor summer 2013 campaign reflects a carefree California spirit inspired by and starring Kate Hudson. Photographer: Norman Jean Roy

Ann Taylor Fall 2014 Collection Event Invite.An invite design to preview the Ann Taylor Fall 2014 collection

Simon Luxury Fall 2017Luxury Marketing for Simon Properties. Photography by Christian McDonald

Simon 2020 Super Sale AnimationType Animation for Simon MIlls’ Super Sale Weekend

Simon Malls Holiday 2017 Texts from SantaWith the fastest thumbs in the North Pole, Santa gives out expert advice to desperate mall-goers looking for the perfect gift  Director: Vince Peone

Simon Malls Back to School 2018Back to school shopping so fun, everyone wants to join in! Director: Vince Peone

Simon Las Vegas Premium Outlets CampaignAdvertising and photographic campaign for Las Vegas Premium Outlets  Photography by Beau Grealy

Simon Premium Outlets Holiday 2018 CommercialSimon premium outlets celebrates the holidays with up to 65% off. Director: Aleysa Young

Style Reform MonogramDesign for Style Reform, a line of athleisure clothing

Simon Malls Holiday 2018 CommercialSimon malls celebrates the holidays with a campaign that pays acts of kindness forward. Director: Vince Peone

PLAYDATE Album DesignAlbum & Custom Logo Design for a band called Playdate

iLook Layout & Type DesignHeadline typography and layout design for iLook, a Chinese fashion magazine. Photography: Wing Shya

Big Magazine New York City NightConcept and art direction for an issue of Big Magazine exploring nighttime in the city that never sleeps

Brad Elterman Like it Was YesterdayAs one of the seminal american paparazzi, Brad Elterman chronicled in his decadent and lascivious photographs, the lifestyle of hollywood celebrity, rock ’n roll and fame in Los Angeles during the seventies and eighties. Book concept, art direction and design.

Logo design for Mondadori's Flair MagazineCustom drawn logo design for Mondadori's Flair Magazine

Footlocker Class is in Session CampaignA back to school fall campaign for Footlocker. Through signage, and cleverly designed lessons, Footlocker customers received a higher education in sneaker knowledge.

Privée private shopper lounge logoLogo and brand identity for Privée, a private shopper lounge at the Collonade Outlets

Levi's Retail Packaging & Signage RedesignRedesign and overhaul of Levi's POS and packaging / hangtag system and photography..

EiR NYC Product PhotographyProduct Photography for EIR NYC, a line of surf inspired natural skincare products

Ann Taylor Holiday 2013 CampaignFeaturing Kate Hudson, the holiday 2013 campaign epitomizs the busy, brilliant lives that all Ann Taylor women live. Photographer: Mikael Jansson

Ann Taylor Summer 2013 LookbookAnn Taylor's lookbook for the Summer 2013 collection. Photographer: Greg Kadel

Logo design for The Fashion MagazineLogo design for a bi-annual UK fashion magazine called The Fashion

Ann Taylor Fall 2013 Campaign - DuplicateFeaturing Kate Hudson, the fall 2013 campaign epitomizs the busy, brilliant lives that all Ann Taylor women live. Photographer: Mikael Jansson

2K by Gingham T-shirt DesignsA series of graphic designs for 2K by Gingham, a company featuring artist made t-shirts.

MIchael Kors Jet Set 6Concept for Michael Kor's Jet Set 6 line of jet set inspired footwear

Ann Taylor Summer 2014 CampaignFeaturing Kate Hudson, the Summer 2014 Capri inspired campaign epitomizs the easy dressing inspired by the famed mediterranean destination. Photographer: Mikael Jansson

Tumi - Into the Blue Luggage CollectionArt / Concept Direction for Tumi’s Into the Blue color blocked luggage collection.

Stussy Store ArtworkArtwork/Concept for Stüssy NYC store walls

Tumi - Voyageur Luggage CollectionArt / Concept Direction for Tumi’s Voyageur collection of tropically colored luggage that packs as light as a feather

Tumi - Tegra-Lite Luggage CollectionArt / Concept Direction for Tumi’s Tegra-Lite collection of incredibly light, unbeatably strong luggage

Simon Premium Outlets Holiday 2016 CommercialA woman finds that she can gift more...much, much more, when she saves at up to 65% off. Director: Remy Cayuela

Simon Youth FoundationCampaign for Simon Youth Foundation, an organization that has supported over 20,000 students earn their high school diplomas over their 20-year history. This campaign highlighted the varied stories and backgrounds from the recent graduates.

Ann Taylor’s Fall 2012 Press Preview typographyEvent typography for Ann Taylor’s Fall 2012 Press Preview

Stussy Store IdentityVideo content and identity for Stüssy NYC store walls + Stationery

Simon Premium Outlets Holiday 2017 CommercialSimon premium outlets celebrates the holidays with up to 65% off. Director: Josh Soskin

Angélique Kidjo Sings Album DesignCreative & design direction for singer Angélique Kidjo’s Sings, her seminal Grammy Award winning album melding African music with the classical genre. Photography: Richard Pierce

Ann Taylor Holiday 2013 LookbookAnn Taylor's lookbook for the Holiday 2013 collection. Photographer: Alexi Lubomirski

Ann Taylor Fall 2013 LookbookAnn Taylor's lookbook for the Fall 2013 collection. Photographer: Alexi Lubomirski

Logo design for ESPN's 360° lifestyle magazineLogo design for ESPN's 360° lifestyle magazine

Shu Uemura’s Fiber Xtension MascaraMarketing creative for Shu Uemura’s Fiber Xtension Mascara

Shu UemuraBrand Overview

CK Jewelry & Watches SS05Video and print campaign for CK Jewelry & Watches Spring Summer 2005. Photography: Mario Sorrenti

V&N Monogram LogoUnused monogram, logo sketch for Vecchia & Nuovo, a Korean Bakery and Cafe in Seoul, Korea

Ann Taylor Summer 2014 LookbookAnn Taylor's lookbook for the Summer 2014 collection. Photographer: Sebastian Kim

Ann Taylor Spring 2011 CampaignAnn Taylor's Spring 2011 campaign. Starring Katie Holmes. Photographer: Tom Munro

Calvin Klein Obession NIghtAdvertising campaign for flanker fragrance of Calvin Klein’s classic Obsession scent. Photographer: Mario Sorrenti (lifestyle) & Toby Mcfarlan Pond (still-life)

Breast Cancer Research Foundation (BCRF) LogoLogo design for Breast Cancer Research Foundation (BCRF)

Holly Kristen LogoLogo Design for the Holly Kristen fashion line

Logo Sketch for Boon the ShopLogo Sketch for Boon the Shop, a fashion Boutique in Seoul, Korea

Shinsegae + KoonsPhoto art direction for campaign celebrating Shinsegae’s installation of a Jeff Koons sculpture

Brydges Mckinney Artist Representation LogoLogo Design for Brydges Mckinney Artist Representation

Trends with Benefits LogoLogo for Ann Taylor’s Trends with Benefits program

Playdate LogoLogo Design for a band named Playdate

Lake Ho LogoLogo Design for private Lake House

CK Jewelry & Watches 2006 CampaignAdvertising campaign for calvin Klein's CK Jewelry & Watches 2006 campaign Photographer: Mario Sorrenti

Obsession Night LogoLogo Design Calvin Klein’s Obsession Night

Banana Republic Spring 2008 CampaignBanana Republic’s Spring 2008 campaign. Celebrating sculpture and the artistic lives of the creative class. Photographer: Tom Munro Agency: AR

Element mini-magazine logoA logo for element, a Steven Alan mini-magazine

Banana Republic 30th Anniversary Fall 2008 CampaignBanana Republic’s Fall 2008 was the brand’s 30th anniversary campaign— a celebration of the iconic products that Banana Republic is known for as well as the new favorites that people love. Photographer: Tom Munro Agency: AR

Banana Republic Holiday 2008 CampaignA holiday campaign featuring magical moments of holiday in the city. Photographer: Tom Munro  Agency: AR

Jockey's Person to Person monogramMonogram Logo Design for Jockey's Person to Person line of clothing

Slotcar TypefaceSLOTCAR TYPREFACE - a typeface design based on the throwback racing pastime of youth

Simon Premium Outlets Back to School 2017 CommercialSimon Premium Outlet’s favorite shopper Katie helps the kids get back to school looking good at up to 65% off. Director: Josh Soskin

VH1 music awards logoLogo Design for VH-1 music awards

Banana Republic  Fall 2009 CampaignThe fall campaign uses the inspiration of film to connect consumers to the brand while focusing on signature products such as the white shirt, chino, suit, denim and trench. The timeless, cinematic quality of these five iconic fashion favorites are featured on seven stylish actors including Krysten Ritter, Lauren Ambrose,  Chris Messina, Scott Speedman, Florence Faivre, Nicole Fiscella and Juan Diego Botto. Photographer: Richard Phibbs

Avé Swimwear LogoLogo Design for swimwear line, Avé

Banana Republic Fall 2007 CampaignBanana Republic Fall 2007 campaign. Celebrating the world of art and the creative class. Photographer: Tom Munro Agency: AR





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