Garland Lyn is a freelance Creative Director with 19 years in art and design direction.
Most recently senior director of creative at Ann Taylor, Garland was responsible for crafting the creative look and feel for each season—everything from campaign concept and execution of the seasonal advertising and marketing shoots to developing the typographic, color and design voice of the creative. These 360° advertising campaigns encompassed everything from print, in-store POS, and direct mail to social activations, website content, blogger outreach and other digital partnerships. There he also spearheaded an editorialization of each season’s collections. He and his team created magazine-like content, photography and editorial voice in both their direct mail and website. This helped Ann Taylor present each season’s collection with a fashion POV for it’s customers and tell trend, key piece and versatility stories.
Garland has also worked previously at digital agency SapientNitro as design director, working on the Footlocker account among others and on leading a successful pitch that landed the nascent agency a six million dollar account.
His other experiences include serving as Associate Creative Director at AR New York where he was responsible for the Banana Republic account. Part of Gap Inc. Banana Republic is an accessible luxury brand that has over 600 stores in America and internationally and does over 2.1 billion in revenue each year. Managing a team of between 3-5 art directors and designers, Garland’s responsibilities included concepting seasonal ad campaigns, photoshoots, direct mail pieces, microsite content, mobile apps and providing overall creative direction to the Banana internal creative team based on the seasonal executions. This included windows, POS type/design direction, Packaging (hangtags, boxes wrapping paper, etc..) web design and content, and everything in between. AR’s role as the lead agency for Banana Republic also involved Garland with Banana Republic’s online experience as well—from directing videos for online content, providing design and creative direction for seasonal microsites to designing dynamic advertising web banners.
Other clients at AR included campaign and identities for Jones New York, Ivanka Trump’s Jewelry line, Caroline Herrera’s 212 sexy fragrance, Calvin Klein Jewelry, Calvin Klein Obsession Night, Kenneth Cole’s Reaction fragrance, and many others.
Previous to being at AR Garland was an Associate Creative Director at BBH New York working on advertising and retail for Levi’s. Garland ran the retail group and spearheaded a redesign of all of their communication—POS, brand design system and packaging.
Before advertising, Garland had come from a magazine background—having worked on several magazine redesigns and projects including Spin, Arena, Mademoiselle, several issues of Big Magazine, ESPN and a magazine called The Fashion which was a biannual fashion magazine put out by the publishers of the Face and edited by Sarah Mower.
Throughout, Garland managed to work on other projects for Shu Uemura, Kiehl’s, t-shirts for 2K, Supreme Skateboards, Stüssy, Art Department, Brydges MacKinney, Flair Magazine, a book of photos by pioneering paparazzi photographer Brad Elterman.
JONES NEW YORK
JOCKEY PERSON TO PERSON
CALVIN KLEIN OBSESSION NIGHT
KENNETH COLE REACTION
CH 212 NIGHT
CAROLINA HERRERA (CONCEPT)
EDITORIAL / PUBLISHING
BRAD ELTERMAN BOOK
BREAST CANCER RESEARCH FOUNDATION (BCRF)
COOPERMAN COLLEGE SCHOLARS